Salekhard is the only city in the world located on the Arctic Circle, which is very important for understanding the identity of Yamal and neighboring regions - who we are and what land we live on.
The pilot project of the festival of new urban culture Arctic Urban Fest presented the first attempts to study the local mythology of the place and broadcast it in a new media language. Creating new tourist markers, territories and carefully studying the context with bright artistic gestures, the project prepared a powerful platform for an annual creative experiment and professional dialogue of government, business and active citizens who are not indifferent to the fate of the region.